You may not realize you're still clinging to the corporate world's measures of success, but they can undermine your solo efforts.

When I decided to start my own business three years ago, I thought the hardest part would be making ends meet or finding clients—the tactical, business-building stuff. I knew it wouldn't be easy, but after a 10-year marketing career in the U.S. and U.K. at both big brands and a startup, I thought I was as prepared as I possibly could be.

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