In February, Pepsi CEO Indra Nooyi mentioned that she wanted to make snacks that cater to women—less mess, less crunch, less crinkly bags. Cue a full-blown Internet backlash over “Lady Doritos.” (Doritos tweeted that the chips would not be created.) But Nooyi wasn’t alone in wanting to tweak a successful model to suit a female audience. The past year has seen a proliferation of women-focused companies.

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