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The story of a brand is much more than what is written on your website or company biog. Unlike a fairytale, a brand story has many different components. On the one hand, a brand's story is its corporate identity, history, product, market and audience. A brand’s story is also made up of how people perceive it,their opinion of it and how they relate to it.
Some chapters are in your control as a company, and some are not; but everything to do with your brand makes up part of its story. Every successful brand has a good story. Strong storytelling will set your brand apart and make customers relate to it on a different level. Let's begin: once upon a time, there was a brand...
Sometimes, business owners are so close to their brands they don’t know where to start or get lost in the details, this workshop will help you:
Simplify your ideas to find the core of your brand and lay the foundation for your positioning;
Create clear and compelling messages about your brand that will clarify who you are to your audience;
Utilize the Storytelling Matrix, which will serve as an helpful outline for your brand story.