It took a decade, but International Women's Day has become a significant event in China By Carol Lam - 04 May 2018 04:43am Behind the celebrative vibe of Women’s Day represents the golden opportunity for marketers to ‘talk to her heart-to-heart’. March was the month for women. China is probably the only place in the world that celebrates International Women’s Day (March 8) to the extent that all female staff are officially entitled to a half-day off.

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