PWN Luanda

Published on September 12, 2024 by Sofia Iiliana

Marketing Strategies to Boost Business in Micro and Small Enterprises

Edgar Morcys is an entrepreneur and strategic marketing consultant, trained at IMETRO, where he was part of the first team of CEICin. He began his career at EXP Agency, accumulating experience in market strategies, brand management, and digital marketing, with a focus on African markets, having specialized in Nairobi, Addis Ababa, and Johannesburg. Morcys has gained experience in various sectors, including communication agencies, technology, and banking, with positions at companies such as EXP Agency, GificTech, ITA, and Banco BNI. He has worked with renowned brands and companies, including the NBA, Gillette, Procter & Gamble, Diageo, Colgate Palmolive, among others.
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