Published on December 3, 2019
Unlocking the power of LinkedIn
An outstanding LinkedIn profile is essential personal branding for every professional, executive and NED - and no longer just for people looking for a new job. It is an integral part of your online career presence that will drive all areas of your professional life - from relationship building, engaging with new clients, developing a portfolio career, and thought leadership to positioning your professional brand.
Finding your way on to the shortlists for the best roles and promotions can be a demanding process that requires considerable forethought – and networking. An effective LinkedIn profile is an essential networking tool that needs to position your strengths and experience perfectly to catch your target audiences’ eye. With over half a billion million members, LinkedIn is the world’s premier professional networking site. Professionally you can’t afford not to be there.
PWN Global are partnering with Victoria McLean, founder and CEO of City CV, a multi-award-winning international career consultancy firm, established in 2009. Known as “The CV Queen,” Victoria is frequently featured in leading media, including BBC Radio, Channel 4, the Guardian, the Telegraph and the Financial Times. Victoria will provide practical tips on how to write, a compelling LinkedIn that will drive your career forward, and how to use it to move up the rankings and expand your network in a competitive market.
Make your LinkedIn profile shine with the best keywords
Exploit LinkedIn algorithms to beat the ‘LinkedIn Robots’.
Essential competencies in your LinkedIn profile.
Develop and perfect your online brand for your sector
The ideal headline and summary - why every character counts
Use your LinkedIn to start to build / expand your Non Executive career (it’s never too early to start)
Expand and manage your network
The best LinkedIn groups for you
Be an ‘Expert' in your niche - blog, share, excite
Content, #hashtags and much more
Please bear in mind that this webinar was recorded in 2019. It is still a great base for someone new to LinkedIN, but LinkedIN also has many other features available to users today.