PWN Copenhagen: Negotiation. An essential skill for success in Business (and in life)

Business people negotiate all the time, from major mergers or acquisitions to engagement with foreign companies, or regular domestic business-to-business transactions. They also constantly negotiate within companies and with their families and friends. Too often, they are guided by their gut instincts and experience of negotiation as children in the playground or as tourists in a street market. Too often, people look on negotiation as a competitive sport where the sole objective is to win. Such an approach may produce satisfying results some of the time, but it may also miss the opportunity to create value from which both sides benefit. Defeated opponents may not want to deal with you in the future, and you may have missed opportunities that a more cooperative approach could present. The ability to negotiate agreements that create value for both sides involves skills and strategies that, with an understanding of the psychological underpinnings, can be learned.

 These and many other critical lessons about how to broker deals that really work will be addressed by Tim Cullen, the founder and, director of The Oxford Programme on Negotiation (OPN) at the University of Oxford in the UK at a masterclass for PWN Copenhagen and Copenhagen Expat Network on Friday, 10 January 2025. Tim, who has immense practical negotiation experience, will answer these questions, share his insights, and provide valuable takeaways.