Many women have been taught since childhood the virtues of being humble, nice, accommodating, and respectful. The problem is that "niceness" is a double-edged sword for women, because if they are perceived to be too nice or sweet, they may not being taken seriously in the professional context. Moreover, if women violate these gender stereotypes, they may be punished for this and labeled "aggressive," something that adds a whole another level of complexity.

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