In late 2016, as I was returning to work after the birth of my daughter Amelia, I had the best business idea I’d ever had.

Now I don’t say this lightly, I’ve certainly had a lot of business ideas during my life, and most of them would definitely have sent me bankrupt. Remember the Bulgarian ski chalet I wanted to buy Dad? But this idea seemed to get nods and “yeah that would work” responses rather than “don’t give up the day job”.

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