Opinion It’s time to revive the age of the mentor It's high time the PR and media industry remembered the importance of learning from - and eventually becoming - mentors, writes PR consultant Katie Clift. May 7, 2018 8:57 1 If you’ve been around the media, marketing and PR industry long enough, you’ll have come across well-meaning, sometimes slightly over-enthusiastic advice to get a mentor, or become a mentor. For years I thought this encouragement was completely cliché and overrated.

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