F YOU ARE THINKING of starting a business—and apparently nine million Americans are currently thinking about it and only about 500,000 actually do each year—you will want to read
Burn the Business Plan
by Carl Schramm.
The highly-romanticized, high-tech startups that we read about and want to emulate are less than seven percent of all start-ups and they experience the highest failure rate of all business startups. Eighty percent disappear within five years.