Most companies that launch major change initiatives never make it to their stated ambition. In fact, Bain & Company research has found that only 12% of transformations succeed. Why is this the case? More often than not, one of the “three myths” of change is to blame. Myth 1: Change is irrational, hard to predict and therefore difficult to manage. I often meet executives who talk a lot about the importance of change management, but then don’t do very much to get better at it.

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