Ally, mentor, sponsor, partner. They’re different words, but in my mind they all get us to the same end. Alone we are amazing, but together we are always better. In advertising, we’re trained to develop alliances that benefit our clients. Pairing two agencies with unique skill sets together can only make us better and more impactful in the end. What we aren't trained to do well is how we can come together if our skill sets are similar or if we have a similar point of view.
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