PWN Nice-Cote D'Azur - Customer Experience is the North Star, Digital Transformation the Vehicle

Customer Experience is the North Star, Digital Transformation the Vehicle

To successfully compete in this new world, it is key to meet actual customer expectations, not anymore set by traditional industries but by digital natives. This simple statement implies a huge change for the Telco companies, in the way they interact with their customers in the way they operate internally. Companies' vision must ensure the customer is in the center of everything, being the digital transformation the vehicle in this journey and with the ultimate objective of delivering  a differential customer experience. This is the only way to survive. The question is "How do we do it"?

We have the luck to have Lucia Flecha from Spain, who has been involved in Telefonica's digital transformation during the last 8 years with proven track record of success delivering results in the technology, business and customer experience dimensions. She will share today what kind of challenges is the Telco industry facing nowadays, how these companies are approaching the transformation and some lessons learnt she has captured during her experience in Telefonica.

This is an important topic for our community, where many companies and entrepreneurs must adjust digitally their business  to overcome the impact of the COVID-19 lock-down. Therefore, after Lucia's presentation we will have an panel discussion with Lucia Flecha, Amanda Noz (Experience Global Executive in Brand, Marketing and Communications and VP Partnerships and Sponsorships at PWN Nice-Cote D'Azur) and Cecile Gallet (Founder & President of the agency The Bold Vision and VP Communication & Marketing at PWN Nice-Cote D'Azur).

The panel discussion will be interactive and attendees will be able to participate via polls and chat.

We look forward to sharing with you the path towards Digital Transformation! 

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