PWN Virtual Entrepreneurship Program 2017 certified by EU Business School

11 April 2017 09:00 CET - 11:00 CET WEBINAR

FIRST MODULE STARTING ON APRIL 11TH

Do you have what it takes to be an entrepreneur? Designed and devloped by PWN Global VP ENtrepreneurship, Betina Mazzarino, the success of this event in 2016 has led to another equally brilliant program for 2017!

Whether you have a business idea to begin an entrepreneurial journey, but don’t know how to go ahead or, you have a business already running and you want to take it to the next level, this is the right place for you.

 

Through a comprehensive approach, the PWN Global Entrepreneurship Program ‘Developing Business, through Mind, Body and Heart’ delves into both, the human foundation.

We help you to explore your values and your wellbeing— and the business strategic knowledge and competencies development necessary for your venture to thrive, and for you to embody the drive to achieve a sustainable growth. 


This 8-month program will cover aspects such as:

  • your personal needs your values, wellbeing and health
  • how to move forward with your idea and to develop your unique business model,strategies and competencies
  • marketing and sales
  • and how to take your business to the next level finding the right partner.

And all certified by EU Business School! Given the personalised nature of the program, we are restricted to just 50 places. We encourage you to sign up quickly to avoid disappontment.

Programme Details

Section I – Who am I?

Enhancing my personal purpose.

This is the program foundation. It is all about encouraging new perspectives, clarifying your core values, and developing personal competencies in managing transitions and change.

As entrepreneurs, you are your own organization. Therefore, the importance of refining your boundaries and learning more about how to manage your own energy will uphold your business journey, and help you keep a healthy blend of personal and professional life.

 

Section II – What is my business purpose?

Developing my unique business model

During this section of the program the aim will be to write the script of your business - from the idea, to your product or service.

Answering the top three questions to add value to your business is the foundation upon which to develop a marketing plan, look for strategic partners and to run a successful business. Also, if you have a business already running, this is a great opportunity to revise your strategy and make improvements.

Learning guides, coaching circles - Time investment

What is a learning guide?

A learning guide is a series of activities, reflections, observations and practices designed to support participants in taking full advantage of the program.

What is a coaching circle?

Coaching circles will consist of a group of five participants who will meet virtually or in person, for 75 minutes twice a month to practice the skills learnt during the program and support each other in developing new ways of dealing with their current challenges.

How much time do I need to invest in this program?

One of the most important things to us while creating this program was to develop a process that does not mean more ‘tasks’ or another item on your ‘to do’ list.

The learning process aims to be organic and must be integrated into your daily life. However, in order to a learning process to occur, we must make it a priority. Therefore, there’s a certain amount of time you have to invest.

Each month consists of a two-hour virtual-class and two (2) coaching circles of 75-minute duration each. You will need to invest a minimum of 4,5 hours per month plus the time you spend on your online assessments.

Certification requirements 

A certificate issued by EUBusiness School and PWN Global shows that you have successfully completed your Virtual Entrepreneurs Program 2017 course. To earn a certificate of completion you must attend at least 6 of the 8 Online Live Classes, complete 80% of the online assessments.

 

PWN Global reserves the right to make changes to the advertised teachers and Module dates as necessary.

 

Register now

Event details

Venue
WEBINAR
Member price
€120 per attendee
Non-member price
€260 per attendee
Other details
For additional information, please contact our Entrepreneurship Team:
Contact
[javascript protected email address]

Agenda

11 April 2017
Module I - Moving Through Life With Ease
09.00 - 11.00 Moving through life with ease

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.“ - Abraham Lincoln

Setting the foundation for your development requires creating the space and time you need in your daily life to move forward. As entrepreneurs, we are aware of the commitment it takes to establish a company and make it a success. However, it doesn’t need to be success at all costs.

In this workshop we will focus on the journey toward success, how to get there and, most importantly, the state in which you arrive. Together we will explore how our society has gotten to where it is today and understand how our face-paced culture may be contradictory to achieving real success and true happiness.

The workshop offers three keys to embracing slowness and practical strategies to implement these keys into your life. This is an eye-opening workshop that can dramatically shift how you work, live and lead.

Learning outcomes:

  1. Listening, observing, engaging, reflecting and caring as resources for taking personal leadership to a more conscious and values oriented dimension.
  2. Foster creativity and performance to enhance quality over quantity.

Facilitator: Terri Creeden NCC, ACC, CDWF

10 May 2017
Module II - Your Core Values
09.00 - 11.00 Your Core Values

“Your beliefs become your thoughts. Your thoughts become your words. Your words become your action. Your actions become your habits and your habits become your values. Your values become your destiny." - Mahatma Gandi

Values are the invisible backbone found in our every daily interactions, the decisions we make and the commitments that form our business culture. However, it is not always easy to stay true to our core values, especially when under pressure to make a living or deal with a diverse marketplace with conflicting values at stake.

In this module, we will identify your personal core values, check to see if they align with your business proposition, shape roles that most closely reflect your values, interact with others that may not share the same values, and learn to make choices that are consistent with your values while taking into consideration the diversity of values in your environment.

Learning outcomes:

  1. Generate a respected identity (brand) in the marketplace.
  2. Maintain personal health and wellbeing.
  3. Provide clarity of priorities to facilitate a decision-making process.

Facilitator: Kimberly Hunn, MCC

08 June 2017
Module III – Syncing with your nature
09.00 - 11.00 Syncing with your nature

“Health is a state of well-being, resulting from a dynamic balance that involves the physical and psychological aspects of the organism, as well as its interactions with its natural and social environment.” Fritjof Capra

Everything in your life, your body, and the world around you functions to a natural rhythm. Understanding how to connect with your body and its natural potential is a crucial leap of faith. You owe it to our future self to have the courage and discipline to take this risk in order to create a deeper relationship with your purpose and yourself.

Greater self awareness will lead to better resilience, coping with stress, being less reactive and becoming more grounded towards your future aspirations and success.

In this module we’ll explore the concepts of health and wellbeing and how these are related with our creativity and productivity.

Learning outcomes:

  1. Work in harmony with your body’s natural rhythms to create flow in your life.
  2. Target and support the aspects of your life that need attention to gain energy and mental focus.

Facilitators: Elena Müller & Katharina Falckenberg

 

11 July 2017
Module IV – The power of conversation
15.00 - 17.00 The Power of Conversation

“The true journey of discovery does not consist of searching for new landscapes, but in having new eyes.” - Marcel Proust

Language is the tool we cannot put down. We permanently use it in our internal and external conversations, and it plays an important role in creating our experiences, and shaping the possibilities that become available to us.

Communication is the tool for designing your life, your relationships and your results and it is the foundation upon which leadership rests.

Learning outcomes:

  1. Understanding the role of language in creating our experiences and success.
  2. Learning the tools available to be more effective and assertive in our daily interactions.
  3. Recognizing our personal perceptual limitations and filters and its impact on our productivity.

Facilitator: Jennifer Wasmer, NCC

05 September 2017
Module V – The Business Model Canvas
14.30 - 16.30 The Business Model Canvas Part I

“Without the playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable.” - Carl Jung

On this module we will focus on the development of a business model concept that allows you to describe and think through your personal and/or organizational business model, your competitors, or any other enterprise. This concept has been applied and tested around the world and allows you to easily describe and manipulate business models to create new strategic alternatives.

The Business Model Canvas is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot their business model.

On this Module we’ll explore the nine building blocks of the canvas: customer segments, value proposition, channels, customer relations, revenue streams, key resources, key activities, key partnerships, and cost structures.

Learning outcomes:

  1. Learn to ideate, describe, evaluate and discuss a business model.
  2. Define your value proposition
  3. Understand your business type and how to evaluate key activities, resources and partnerships.

Facilitator: Mr. Mark Hitti

 

03 October 2017
Module VI - The Business Model Canvas
14.30 - 16.30 The Business Model Canvas Part II

“Without the playing with fantasy no creative work has ever yet come to birth. The debt we owe to the play of imagination is incalculable.” - Carl Jung

On this module we will focus on the development of a business model concept that allows you to describe and think through your personal and/or organizational business model, your competitors, or any other enterprise. This concept has been applied and tested around the world and allows you to easily describe and manipulate business models to create new strategic alternatives.

The Business Model Canvas is a strategic management and entrepreneurial tool that allows entrepreneurs to describe, design, challenge, invent and pivot their business model.

On this Module we’ll explore the nine building blocks of the canvas: customer segments, value proposition, channels, customer relations, revenue streams, key resources, key activities, key partnerships, and cost structures.

Learning outcomes:

  1. Learn to ideate, describe, evaluate and discuss a business model.
  2. Define your value proposition
  3. Understand your business type and how to evaluate key activities, resources and partnerships.

Facilitator: Mr. Mark Hitti

 

10 November 2017
Module VII – Marketing and Commercialization
09.00 - 11.00 Marketing and Commercialization

DATE TO BE CONFIRMED FOR NOVEMBER

“A good advertisement is one which sells the product without drawing attention to itself.” - David Ogilvy

You how to serve people in ways that will their lives better. You know you can deliver in a big way for clients. However, securing clients can be more challenging than we expect.

This module will focus on key sales tools for pulling customers through their purchasing cycle, not pushing them through your sales cycle.

It’s critically important to attract the buyer early on and then build trust at every step. It’s not about you persuading the customer, it’s about you leading the customer to persuade him/herself.

Learning outcomes:

  1. Learn to open a meeting with simple concepts that trigger the buyer’s emotions as much as their logic.
  2. Understanding how to engage the buyer in contributing to the next steps.
  3. Clarifying the context to earn commitment with mutual agreement, not pressure.

Facilitator: Mr. Timothy Kotowich

05 December 2017
Module VIII – Management
10.00 - 12.00 Management

“Management by objectives works if you first think through your objectives. Ninety percent of the time you haven’t.” - Peter Drucker

A vision for the future should resonate with your values and ideals, generating energy and enthusiasm. Whether from a personal or organizational perspective, in order to have such vision, leaders must effectively implement the necessary steps and make the choices that help propel them toward their goals.

On this workshop we will focus on how to supplement the entrepreneurial vision with entrepreneurial competence. The program enables entrepreneurs to develop essential management skills, strengthen their ability to build and manage effective and profitable organizations.

Learning outcomes:

  1. Understand the difference between networking and strategic networking.
  2. Learn the key aspects to pay attention to when searching for business partners.

Facilitator: Mr. Ingmar Niemann

Speakers

  • Ms Terri Creeden NCC, ACC, CDWF
    Owner and Principal Consultant Creeden Coaching & Consulting VIEW PROFILE
  • Ms Kimberly Hunn, MCC
    Founder Edgewalker Group International VIEW PROFILE
  • Ms Elena Müller & Katharina Falckenberg
    VIEW PROFILE
  • Ms Jennifer Wasmer, NCC
    VIEW PROFILE

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